Course Topics

• Vision Setting: set up the future vision for your business whilst also explore how you can create a strategy to achieve that vision.
• Finance: This module provides attendees with tools and knowledge to make well-informed financial decisions, contributing to their business’s long-term success. It is centered around The Campbell Clinic’s financial dashboard which all participants will receive a copy of.
• Marketing: This module draws on proven tactics from The Campbell Academy and The Campbell Clinic where participants will gain an understanding of how to build effective marketing campaigns in order to enhance your brand, attract new patients and ultimately fill your sales pipeline.
• Sales: This module looks at how best to build your Customer Relationship Management system. Topics to be discussed across this module include how to price, the role of the Treatment Coordinator (TCO) and the necessary skills and strategies to effectively convert leads into customers.
• HR and Leadership: This module aims to firstly equip delegates with the necessary tools and strategies to optimise human resources within their organisation, and secondly, enhance your leadership capabilities in order to help you navigate the complexities of leading a modern dental business.
• Strategy: Delegates will gain the skills and knowledge needed to create a robust strategic plan that drives constant improvement and sustainable growth. This culminates in the production of a comprehensive business plan, which delegates will present on the final day of the course.

Key Features of the Course

• Personalised Business Plan: By the end of the week, all participants will have a bespoke business plan using our pre-delivered workbook, which you can implement in your practice immediately.
• Financial Expertise: Equip yourself with the tools and knowledge to make informed financial decisions that contribute to the long-term success of your business.
• Effective Marketing and Sales Techniques: Discover proven methods to attract and retain patients, elevate your brand, and master the art of ethical sales in the dental industry.
• Human Resources Excellence: Enhance your leadership skills and create a positive workplace culture that attracts and retains staff.

Course Objectives

• Crafting the future direction for your business and outlining a long-term vision
• Enhancing financial effectiveness, efficiency, and profitability through the development of new financial structures for your business.
• Improving new patient flow within your existing budget by exploring fresh marketing initiatives for your business, equipping delegates with insights to boost patient acquisition.
• Building the best possible dental practice team by investigating modern HR management strategies and tactics, offering delegates comprehensive knowledge in team building for dental practices.
• Organising an effective sales/CRM system within your practice, ensuring a high conversion of leads to new patients. How to plan strategically over a year (or three years) to see constant improvement in your business.
• Examining and interrogating your own leadership styles through an investigation of leadership concepts, providing delegates with a deeper understanding of effective leadership practices.
• How to plan strategically over a year (or three years) to see constant improvement in your business.

• Implant Finances
• Perfection your consultation
• Communication with patients
• The implant workflow and KPI’s

Objectives:

• What is your why – family, lifestyle and how this relates to your implant numbers
• The financial aspects of implant provision
• Confidently deliver a comprehensive, productive consultation
• Present treatment options with patient focus in the forefront and how to discuss any objections with patients
• Improving workflow efficiency – treatment letters, correspondence, going digital and team utilization.
• Have a clear understanding of how to increase your treatment uptake and improve the patient journey
• How to manage your diary for implant growth – zoning and going ‘implant only’
• Patient management when dealing with implant complications and failures.
• Where to source implant patients

Development Outcomes:

• This course meets the criteria for the GDC’s development outcome C.

• Collection of all relevant clinical material to help provide an appropriate treatment plan and to comply with the current onerous regulations.
• Personal interaction and emotional intelligence aspects of consultations which are critical to gaining a patient’s trust in the provision of ethical dental care.
• Collection of metrics and key performance indicators through consultations to ensure improvement from both a clinician and patient experience.

• A suggested structured format for clinicians to take away and modify for their own clinical environment to improve their experience and the experience of their patients and their teams.
• This master class will provide lifelong value to people who attend, to help them to improve their consultation process throughout their practice for them and their colleagues.

• Online discussion group for the life of the course for all members to discuss and share projects.
• Ability to create a tribe and create belonging for people to discuss concepts.
• Five extensive exercises (along with 2 mini projects) to be marked and assessed. Feedback to be given and these to be taken back into practice.

• Sharing of skills and knowledge.
• Ability to bring additional members of staff to relevant days including finance manager, marketing manager, HR manager if appropriate.
• Discussions on team building and specific team building exercises and activities.
• Reading list provided and course books provided for each pair.

• Amazing audiovisual set up.
• Collaborations set up between different practices to assist in their development.
• Amazing venue at the new Campbell Clinic and Campbell Academy facility
• Fantastic refreshments on site for entirety of course days!